AMANDA DECKER
Copywriter, public relations specialist,
broadcast journalist, and published author
About me
Over the past two decades, I have continued to grow my passion for engaging, educating, and inspiring audiences. Whether developing a communications strategy across a wide range of industries or crafting video scripts and speeches for public and elected officials, C-suite stakeholders, and media appearances, I strive to lead a communications team in delivering meaningful messages that drive impactful results.
Six-time Associated Press award winner
Four-time Society of Professional Journalists award winner
Indiana Broadcasters Association award winner
Messaging and content development and strategic public relations campaign
Identified and coordinated media coverage, including exclusive, long-form television interview segment for public launch
Research and discovery, including development and distribution of employer surveys and moderating employer focus groups, messaging matrix development, website copywriting, paid and organic social media campaign
Engaged 80 employer partners to become Good Wages Certified within first year of public launch
Indiana Department of Education
Script writing and on-site video production coordination for public officials and C-Suite stakeholders featured in the IDOE YES! Summit leadership piece
Marriott - Hotel Indy
Full-scale public relations campaign for Hotel Indy grand opening
Worked directly with Hotel Indy, a Marriott Tribute Portfolio property, leading up to and for the first year after its grand opening
Comprehensive year-long press outreach strategy, including specific focus on food and beverage, historical aspect, and key partnerships, strategic media pitching, local, regional, and national media outreach and press strategy, served as spokesperson, providing on-camera media support for live television appearances
Coordinated grand opening event and ribbon cutting ceremony, including identifying keynote speakers and 100+ targeted attendees
The ELAM Group
In-depth research, copywriting, and thought leadership strategy
Industry and regulatory research into EPA's PFAS Roadmap
White Paper development, social media strategy, public speaking and presentation support, SOQ content development
Ongoing identification and research of topics for blog and social content
EmployIndy and Ascend Indiana
Campaign strategy and development, copywriting, social media
Conducted in-depth research into the student, educator, and employer sides of the Modern Apprenticeship Program
Copywriting for two unique websites, white paper, paid social media campaign, employer engagement strategy, public relations, and event planning
Ceres Solutions
Spotlight video feature campaign
Interviews, research, and script writing for ongoing video campaign, highlighting Ceres' partners in the region
Campaign strategy, social media editorial calendar, and public relations and media outreach plan development
Indiana Division of Mental Health and Addiction
Indiana statewide mental wellness campaign for at-risk youth and teens
Public presentations, community engagement and outreach, video participant identification and outreach, video scripting, topic identification and research
Interactive text message strategy targeting youth and teens, social media strategy targeting educational stakeholders
Interactive video portal content direction and resource center development
Local Television News
