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About me

Over the past two decades, I have continued to grow my passion for engaging, educating, and inspiring audiences. Whether developing a communications strategy across a wide range of industries or crafting video scripts and speeches for public and elected officials, C-suite stakeholders, and media appearances, I strive to lead a communications team in delivering meaningful messages that drive impactful results.

Six-time Associated Press award winner
Four-time Society of Professional Journalists award winner
Indiana Broadcasters Association award winner

 

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Messaging and content development and strategic public relations campaign 

Identified and coordinated media coverage, including exclusive, long-form television interview segment for public launch

Research and discovery, including development and distribution of employer surveys and moderating employer focus groups, messaging matrix development, website copywriting, paid and organic social media campaign 

Engaged 80 employer partners to become Good Wages Certified within first year of public launch

Indiana Department of Education

Script writing and on-site video production coordination for public officials and C-Suite stakeholders featured in the IDOE YES! Summit leadership piece

Marriott - Hotel Indy 

Full-scale public relations campaign for Hotel Indy grand opening

Worked directly with Hotel Indy, a Marriott Tribute Portfolio property, leading up to and for the first year after its grand opening

Comprehensive year-long press outreach strategy, including specific focus on food and beverage, historical aspect, and key partnerships, strategic media pitching, local, regional, and national media outreach and press strategy, served as spokesperson, providing on-camera media support for live television appearances

Coordinated grand opening event and ribbon cutting ceremony, including identifying keynote speakers and 100+ targeted attendees

The ELAM Group

In-depth research, copywriting, and thought leadership strategy 

Industry and regulatory research into EPA's PFAS Roadmap 

 

White Paper development, social media strategy, public speaking and presentation support, SOQ content development

Ongoing identification and research of topics for blog and social  content 

EmployIndy and Ascend Indiana

Campaign strategy and development, copywriting, social media 

Conducted in-depth research into the student, educator, and employer sides of the Modern Apprenticeship Program

Copywriting for two unique websites, white paper, paid social media campaign, employer engagement strategy, public relations, and event planning

Ceres Solutions

Spotlight video feature campaign 

 

Interviews, research, and script writing for ongoing video campaign, highlighting Ceres' partners in the region

Campaign strategy, social media editorial calendar, and public relations and media outreach plan development

Indiana Division of Mental Health and Addiction 

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Indiana statewide mental wellness campaign for at-risk youth and teens

 

Public presentations, community engagement and outreach, video participant identification and outreach, video scripting, topic identification and research

 

Interactive text message strategy targeting youth and teens, social media strategy targeting educational stakeholders 

Interactive video portal content direction and resource center development

 

 

Local Television News

Amanda Decker Anchor and Reporter Reel

Amanda Decker Anchor and Reporter Reel

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